Creating a website for your charity isn’t just about aesthetics—it’s about building an experience that inspires action (that action typically being to donate). Donating to a cause should feel empowering, not frustrating. Unfortunately, too many clunky websites can leave potential donors feeling like they’re solving a maze rather than making a difference.
But here’s the good news: With thoughtful design choices, your charity’s website can turn visitors into passionate supporters. Here’s how to design a website that makes giving as easy—and fulfilling—as it should be.
1. Clear and Inspiring Calls to Action (CTAs)
Your "Donate" button shouldn’t play hide-and-seek with potential donors! Use bold, contrasting colours to make it stand out and place it strategically on every key page. Use action-packed phrases like "Help Change Lives Today" or "Join Us in Making a Difference."
💡 Pro Tip: Add a sticky donation button that stays visible as visitors scroll through your website. This ensures it's always within reach.
2. Simple and Secure Donation Forms
Nobody likes complicated forms—especially donors in the middle of an emotional decision to give. Keep forms short, requesting only essential details (e.g., name, email, and amount). And don’t forget: Secure payment gateways are non-negotiable.
💡 Why It Matters: Embed your JustGiving page. There is no need to re-invent the wheel!
3. Offer Flexible Giving Options
Donors have different preferences, so offer options like:
One-time gifts for immediate impact.
Recurring donations to sustain your programs (like a "monthly good deeds subscription").
Tribute gifts in honor or memory of someone special.
This flexibility helps donors connect with your cause in ways that feel personal and meaningful.
4. Showcase the Impact
Supporters want to know their contributions are making a difference. Use visuals, testimonials, and progress bars to illustrate the tangible results of their donations. For example, "Your £20 provides a month’s worth of books and supplies for a child in need."
💡 Show, Don’t Tell: A short video or photo series highlighting beneficiaries can speak louder than paragraphs of text.
5. Mobile-Friendly Design
More than half of all online donations come from mobile devices. Ensure your website looks and functions beautifully on phones and tablets, with easy navigation and quick loading times.
💡 Checklist: Test your donation process on different devices to guarantee a seamless experience.
By implementing these strategies, you’ll empower supporters to join your mission with ease and enthusiasm. Every donation, big or small, moves your charity closer to changing lives for the better.
Ready to Create a Donation-Friendly Website?
At Made by Katie, I specialise in designing websites that help charities like yours inspire action and grow their impact. Let’s chat about how we can create a platform that empowers your supporters and fuels your mission.