BRANDING THAT IS UNIQUELY YOU
Forget cookie-cutter templates and generic designs. Your charity deserves a brand as unique and impactful as your mission. I believe powerful branding is a strategic investment, not just a visual makeover. It's the beating heart of your organisation, whispering your story, amplifying your message, and igniting change.
BUILDING BEAUTIFUL BRANDING THAT...
SHOW YOUR TRUE COLOURS
Forget trends and fads; your charity's colour palette is a strategic tool for evoking emotions and shaping perceptions.
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Reflect your cause and values: From the serene blues of environmental charities to the bold reds of social justice organisations, I ensure your colours align with your mission.
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Resonate with your audience: I consider cultural nuances and psychological associations to select colours that resonate with donors and volunteers.
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Drive action: Bright accents can inspire urgency, while calming tones can build trust. We leverage colour psychology to achieve your specific goals.
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Beyond aesthetics, my carefully chosen palettes ensure consistency across all branding elements, from your website to your printed materials. This creates a recognisable and memorable identity that strengthens your impact.
SPEAK VOLUMNS WITH THE PERFECT FONT PAIRINGS
Just like colours fonts are not just visual choices; they carry messages in themselves. In charity branding, font pairings create a hierarchy that guides readers and emphasizes key information. I craft combinations that:
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Reflect your brand personality: Playful fonts for youth-focused charities, authoritative fonts for established organisations – I find the perfect fit for your unique voice.
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Ensure readability: I prioritise clear and accessible fonts across all platforms, considering diverse audiences and accessibility needs.
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Create visual harmony: My expert pairings balance contrasting styles while maintaining overall cohesion, enhancing the professionalism of your communication.
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£800
THIS PACKAGE INCLUDES
Following a discovery call where I identify what your brand is about, you will receive a PDF document containing your new brand guidelines that define the overall look and feel of your brand.
This document covers:
Logo usage
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Clear guidelines on logo size, placement, and usage across platforms
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Specifications for logo variations, such as color and black & white
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Rules for clear space around logo to maintain legibility
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Instructions for incorrect logo usage, like distortions and effects
Typography
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Chosen brand fonts for headings, body text, captions, etc.
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Font sizes, weights, and hierarchy guidelines
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Formatting guidance, like line height, letter spacing, etc.
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Rules for using different fonts together
Colour palette
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Primary and secondary brand colors specified in multiple formats (RGB, CMYK, HEX, etc.)
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Usage guidance for each color in the palette
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Variations for dark/light backgrounds to maintain accessibility
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Rules around using colors together and with other visual elements
Voice, Tone & Messaging
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Definition of your brand voice traits, like friendly, professional, playful
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Guidelines for tone in different contexts, from social media to emails
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Guidance on messaging aligned to brand values and personality
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Outline of terminology and word choices on-brand for you
READY TO CREATE A BRAND THAT IS UNIQUELY YOU?
If your branding is outdated, bland, or simply not working for you, let's talk! I offer a free consultation to discuss your goals and how I can help you achieve them.
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My heart is in helping charities like yours make a difference. Stand out from the crowd with Made by Katie.
