• Content First: I started by carefully extracting all the existing content from their old website. The goal was to reflow this important information in a way that was accessible, clear, and not overwhelming to visitors. The new site offers vital facts about DIPG without sacrificing readability, ensuring that families get the guidance they need quickly.

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• Brand Refresh: While retaining the charity’s iconic hot pink and teal, I expanded the palette to include more vibrant tones like burnt oranges and yellow, drawing from the childhood cancer ribbon. Amanda loved the splash/paintbrush effect from their logo, so I worked this into the website design, adding playful splodges and splashes to represent the colorful, messy joy of childhood—because life with kids is rarely neat!

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• Graphics & Illustrations: I developed a standout graphic of a stylised brain in child cancer awareness yellow, with the pons area (where DIPG occurs) highlighted in hot pink. Additional graphics were created to visually explain where DIPG is located in the brain, all in line with the updated brand colors. These visuals not only educate but also keep the focus on the children, which was core to Amanda’s vision.

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• Family Stories: One of the most touching aspects of the new site was incorporating real-life stories from families affected by DIPG. Amanda reached out to the community, and the response was overwhelming. Every story is a tribute to the strength and love these families share, and featuring them on the website adds a deeply personal touch that honours the children and their heartbreak journeys.